Posts Tagged “foreign brand shopping”
Have you heard of Versace, Dolce & Gabbana, Tommy Hilfiger, Hugo Boss, Prada or Armani? I am sure you must have! These are some of the recognised and top selling international fashion brands in India that have set a competitive market for the Indian brands. Gone are the days when you could only come across a handful of style labels in our country. This is a time when probably our memory will fail to remember all the names at a time. Nevertheless, the people of our country are aware of the latest foreign fashion trends and get highly influenced by their style.
The foreign brands found a good scope of marketing their products in our diversified and populated country. Looking at the economic growth, changed mindset of Indians and immense growth in the luxury market, they readily started eyeing this thriving centre for their business. They have started entering our country and investing trillions through various business associations through acquisition, distribution, franchising, joint venture, licensing and so on. The relaxed FDI rules in retail have led to the entry of these names in our country as well.
The international brands follow their own style and format to present their products before us. They clearly studied the market and understood that Indians no longer have any qualms in spending any amount to go for a style makeover and look the trendiest of all while possessing the best luxury products. Taking this opportunity into their favour, they penetrated the market, especially the Tier 1 and Tier 2 cities. At present, the foreign names have become so popular and demanding here, that they have stated customising their products giving a tint of Indian touch to their items, be it apparels, watches, shoes, bags, jewelleries or any other lifestyle products. They try to mix and match the traditional and western trend to give rise to some of the unique and luxury items in the Indian market. For instance, the idea of wearing a jeans with a kurta or a saree with a jacket is quite common phenomenon. To keep pace with these changes, our designers are constantly creating fresh designs and patterns in tune with the international standards, yet keeping the Indian essence intact.
The Indian retailers help the international brands to enter our country. Delhi based company Blues Clothing Company was the first one to partner with Versace and Cornelliani. Guess was marketed in India through Planet Retail. Madura Fashion & Lifestyle has brought Esprit in India through a joint venture deal. On the other hand, Marks & Spencer joined hands with Reliance Retail, Clarks with Future Group and Mango and Aldo with Major Brands. With gaining popularity of these brands, there are some new entrants in queue for us to savour as well. Reliance Retail is getting Iconox and LVMH soon in our country, whereas Arvind Lifestyle Brands has signed a licensing agreement with the famous French brand Elle. Some other brands which are a part of the Indian market are Reebok, Nike, Levis, Wrangler, Tommy Hilfiger, FCUK, DKNY, Adidas, Diesel, Charles and Keith, Celio, Calvien Klein, Cartier, Zara and the list goes on. These brands provide collections in men, women, kid, party, formal, bridal and casual wear. To get a more concentrated view of the foreign fashion brands available here, let’s take a look at the segregated sections below:
The Indian audience has a deep pocket and the ability to spend on international and luxury items. The elite strata of people in the country want to possess the international and designer brands. They want to enhance their personality and status symbol by wearing the most expensive and flashy foreign labels. Even the upper middle class people have started owning these products. The international players are providing their range of men, women and kids wear in variants under affordable rates. You will find people flaunting a Nike or a Reebok shoe, a United Color of Benetton shirt or a Polaroid sunglass.
The foreign retail brands are providing men, women and kids wear and are ruling the market over the Indian brands. Levis, Lacoste, Turtle, Ralph Lauren, Armani, Marks & Spencer, Adidas, Reebok, Nike, Abercrombie and Fitch, Gucci, Calvin Klein, Guess, Versace, Cornelliani, Hugo Boss, Louis Vitton, Tommy Hilfiger, Diesel, Puma, Burberry, Dolce & Gabanna, Banana Republic, United Colors of Benetton, Converse, Giordano, DKNY, FCUK, Columbia, Volcom, Paul Smith Monte Carlo, etc., are some of the famous and widely used names amongst the Indians.
A complete personality is reflected through a balanced and right combination of classy attire along with the matching accessories. A smart bag, trendy shoe and shade will go right with your trendy clothes. Keeping this in mind, our foreign counterparts are smart enough to introduce all types of accessories in the Indian market as well. Some of the reputed names are:
Footwear – Reebok, Adidas, Asics, Puma, Fila and Nike rule the sport shoes section; while Clarks, Sketchers, Vans, Evans, Lavans, Pavers, M&B, Louis Vuitton, Lee Cooper, Buckaroo, Ganuchi, Tresmode go well as formal, semi-formal and casual shoes. The kids section includes Crocs, Hush Puppies, Kittens, Tom & Jerry, Ben10, Barbie, Looney Tunes, etc.
Perfume – Nina Ricci, Calvin Klein, Nike, Prada, Hogo Boss, Gucci, Chriatian Dior, Eternity, Royal Yatch, Alfred Dunhill, Fossil, Police, Playboy, etc.
Watch – Casio, Tommy Hilfiger, Gucci, Rolex, Swatch, Omega, Armani, Tissot, Bvlgari, Longines, Tag Heuer, etc.
Beauty and Cosmetic – Mac, Revlon, Maybelline, Artistry, Oriflame, Neutrogena, Elizabeth Arden, Chambor, Lo’real, Hugo Boss, etc.
Handbags – Austin Reed, Lavie, Calvin Klein, Elliza Donatein, French Connection, etc.
Eye Wear – Polaroid, Ray Ban, United Colors of Benetton, Royce, Versace, Prada, Dolce & Gabbana, Police, Burberry, Armani, Bvlgari, Gucci, Nike , Espirit etc.
Attire and accessories will go waste if you don’t deck it up with gorgeous and exquisite jewellery. Be it a party, celebrity event, formal or casual wear, this appropriate belonging is a must for us. This is one of the sections where international brands have not been able to explore much as compared to other fashion brands. Being some of the most expensive products, the price sensitive Indians may find it a little difficult to buy the sky rocketing priced international brands. However, with more affluent section of people, the foreign companies are trying to enter this market slowly and steadily. Some of the jewellery brands available are Bvlgari, Cartier, Harry Winston, Piaget, Damiani, Tiffany & Co., Chopard, Chaumet, Piero Milano, etc.
Some recent news revealed that few of the players are parting their ways from their existing Indian partners and looking for other local partners. Nevertheless, they can never think of leaving this country at all. Consumers are still expecting more variants in the international fashion brands in India to try out the latest trends.